| FOR
IMMEDIATE RELEASE
March 25, 2004
PRESS RELEASE
Venita Robinson
Davis & Associates
415-274-1821
venita@davis-pr.com
APOLLO IN THE CITY DEBUTS SAN FRANCISCO’S
NEWEST TALENT SEARCH COMPETITION
First Place Winner to receive $10,000 Grand Prize and Recording
Contract
San Francisco, CA – Apollo in the City
is Northern California’s newest entertainment company that
produces weekly variety shows designed for local amateur entertainers
of any age. The show features singers, dancers, rappers, comedians
and spoken word performers who are judged by the audience using
an applause meter.
“Our show gives you a front row seat
to some of the best untapped talent in the Bay Area,” said
Zondra Evans, Apollo in the City vice president of operations. “The
Bay Area has been, largely, ignored by Hollywood, but our show is
putting the spotlight back on the aspiring stars who live and work
in the Bay Area and dream of a chance of a lifetime,” said
Evans.
Contestants from San Francisco, San Jose,
Oakland and Sacramento are competing for a $10,000 grand prize and
a recording contract with Cisum Entertainment & Production.
The show is divided into three categories featuring children age
3-11 years, 12-17 years and adults 18 and older. No “booing”
is allowed in the children’s category, but adults are subject
to the crowd’s praises or rejection. Beginning in January,
one winner has been selected from a list of eight to nine adult
contestants each week. Children are only given the floor to build
their confidence and performance skills. So far a Daly City police
officer and a mother and daughter are competing for the winning
title.
The final round of competitions will be held
on Saturday, April 24, 2004 and will include a special appearance
by Grammy nominated artist Kenny Lattimore and R&B singer songwriter
Chante Moore. Other special guests have included The Temptations
Review Featuring Dennis Edwards, Impromp2 and local artists such
as Pete Escovedo.
“When schools eliminate their theatre
and music programs they also take away golden opportunities for
young people to perform and perfect their talents before a live
audience,” said Evans. “Our shows provide a stage for
anyone who wants to showoff in front of a hometown crowd that has
family friendly appeal.”
Apollo in the City offers more than just
a talent competition it also offers a three-hour training session
to teach aspiring performers about the entertainment industry including
record distribution, publicity and radio promotions. The company
donates a portion of the ticket proceeds to selected schools and
community-based organizations in each of the four core cities where
auditions were held. The second season of competitions is scheduled
to begin in July 2004.
The final show dates for this season are
March 26th and April 2nd. These shows start at 8:00 p.m. with doors
opening at 7:00 p.m. The grand finale is on April 24th. The show
starts at 7:00 p.m. with doors opening at 6:00 p.m. All shows will
be held at The Masonic Auditorium at 1111 California Street in Nob
Hill. Tickets can be purchased on line at www.apollointhecity.com
or www.cityboxoffice.com. Group sales are also available through
Apollo in the City at (877) 276-5564. For vendor space and advertisement
contact Sherrie Burrell at 510-482-2452 or e-mail her at burrellconsulting@yahoo.com.
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